• Back to Basics -Theory of Logo Design

    Back to Basics -Theory of Logo Design
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    You know what? There is actually no easy answer to this question. It isn’t something you can just slap together and it can’t be read out of any one book- the information on how to create a great logo comes from research. The research that is necessary to create an effective brand starts with your… Continue Reading

  • Optimizing Photoshop Files for Web Design

    Optimizing Photoshop Files for Web Design
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    In this series of articles, we will cover a wide range of topics related to setting up Photoshop files for web design. Topics will include: Using Photoshop layers to automate Web graphics creation Using Photoshop layer names for automating buttons Choosing GIF, JPG or PNG format for web graphics Choosing between Table (HTML3) and Style… Continue Reading