• Back to Basics -Theory of Logo Design

    Back to Basics -Theory of Logo Design
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    You know what? There is actually no easy answer to this question. It isn’t something you can just slap together and it can’t be read out of any one book- the information on how to create a great logo comes from research. The research that is necessary to create an effective brand starts with your […] Continue Reading

  • Optimizing Photoshop Files for Web Design

    Optimizing Photoshop Files for Web Design
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    In this series of articles, we will cover a wide range of topics related to setting up Photoshop files for web design. Topics will include: Using Photoshop layers to automate Web graphics creation Using Photoshop layer names for automating buttons Choosing GIF, JPG or PNG format for web graphics Choosing between Table (HTML3) and Style […] Continue Reading